Previous Events
Quotes and Helpful Words
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Quotes:
Week 3 - Ryan Chaffin:
"When you're an entrepreneur and you launch something, it's not going to be easy but it's going to be worth it."
"There's nothing different between you and me other than action.
Week 1 - Taylor Halverson:
"You cannot be your future self if you have not defined what that looks like."
"Your greatest superpowers are your learning skills and your habits. What if you had the master ability to learn anything?"
"You cannot become what you don't see."
"If you want to change your life, you need to change your habits and change your behaviors."
Quotes and Resources from Ben Osguthorpe:
"Benefits have to do with emotions; features have to do with the product."
"If a consumer has read everything, tell them what to do."
"What is the most important thing? The headline."
"It is many times easier to sell to your current customers than to get new ones."
"There are two types of purchases in this world: intent and impulse."
"You're an entrepreneur and risk is in your blood. Choose your own timeline. Make your own goals."
"'Marketing assumptions murder businesses.'"
Influencer Outreach Script
Week 3 Presentation Slides
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Quotes and Resources from Ben Osguthorpe:
"Breaking even is winning."
"I chose a platform 2 years ago and stuck with it."
"This is the scariest part of your entrepreneurship journey: you are going to BURN through your hustle fund."
"This is the glory, the wonder, and my favorite part: advertising."
"If you lie with your marketing, you're not marketing."
"You're not a scammer, you're a marketer."
Criteria PDF
Week 2 Presentation Slides
Quotes from Ben Osguthorpe:
"The difference between me and 60 other students was sacrifice."
"The cash ring sound on Shopify should be your alarm clock."
"Homework: earn $500 from hustling."
"A hustle fund is necessary:
- Helps you get started since this isn't your money
- When you potentially lose it all, your life is not detrimentally effected
- 500 bucks is easy to make, by any means"
"Everyone starts somewhere. For me, that somewhere is $500."
"1st dollar: put it back into the business.
2nd dollar: Take a piece of it.
3rd dollar: Invest it."
"Millionaires are made on their 3rd dollar."
"This is the one thing you can sell. You can sell your time."
Week 1 Presentation Slides
"Entrepreneurship done wrong feels like sales, entrepreneurship done right feels like service."
-Kurt Workman
Additional answered questions from Daniel Quarnberg:
Q: How do you make yourself different from other blanket companies?
A: To my knowledge, we are the only company that pairs each customer with a personal designer to help the customer design their products exactly how they want them to be (fonts, colors, etc.). We also have our swaddle4swaddle nonprofit program, where we donate a swaddle to a NICU for every swaddle blanket we sell. We’ve expanded beyond blankets as well, offering a variety of custom and personalized products for baby, mom, family, and big kids.
Q: What's been the best and the worst thing of owning your own business?
A: Best thing is the opportunity to learn and innovate as new challenges arise. Worst thing is the almost perpetual uncertainty that you just have to learn to live with and be comfortable with.
Q: How do you balance between business and family life?
A: FLEXIBILITY. It is something we have to take hour by hour, day by day, and week by week. We have to be patient with ourselves and with others, and just roll with the punches.
Q: How did you ensure you could provide for your family when you were growing your business?
A: Honestly, I don’t think we could ever really ensure that we were going to have everything we needed. We had a fallback option that we could use if things ended up totally imploding, but there were definitely some moments when I wasn’t sure we were going to make it. And frankly I think that is part of what you have to be willing to do and endure as a bootstrap entrepreneur—the uncertainty of it all.
Q: How do you view success such as learning from people's successes or from their failures?
A: Every week in our leadership meeting we take a moment to discuss experiences we’ve had in the preceding week that relate to this quote: “Success does not breed success. Success breeds failure. Failure breeds success.” We cherish our failures, provided that we learn and grow from them.
Q: take your kids to work day every day
A: YES. We have our older children help with cleaning and other tasks when we take them to work :)